Dascom has already used Ulticom's Signalware SS7 product to deploy an Interactive Voice Response (IVR) search application for Color Ring Back Tones (CRBT). This application provides subscribers with an easy-to-use, voice-driven interface to download the popular digital music files typically played for callers as they wait for a call to be answered on their mobile phones. With its growing popularity (it is expected to reach a market size of US $1.65 billion by 2010, according to analyst firm Analysys International), CRBT offers new opportunities to service providers to increase ARPU (Average Revenue Per User) with a low investment in infrastructure.
Ulticom's Signalware solution is a completely integrated signaling software and SS7 hardware portfolio that features a comprehensive, multi-protocol signaling application development and deployment environment. Signalware provides the essential signaling foundation for the VAS2000 and allows Dascom to offer popular applications such as CRBT, freephone, prepaid, and multimedia messaging to their carrier customers. With an open, distributed architecture and support for IP signaling, applications built on Signalware can be used within existing IN and NexGen network architectures.
"We chose Signalware SS7 for its stability, ease-of-use, and global interoperability," said Mr. Yuzhang Liu, president of Dascom Technology Beijing Ltd. "In a market that is among the world's fastest growing, competitive pressures make it imperative that we bring value-added services to market quickly and with minimal incremental investment in infrastructure. Signalware SS7's high quality and broad protocol support allows us to scale our business in this environment and grow internationally."
