EarthLink Appoints Hauser Group to Assist in Municipal Wi-Fi Roll Outs

Hauser Group announced its selection by EarthLink's municipal networks business unit to help launch and rollout the company's citywide wireless (Wi-Fi) networks in markets across the nation. The account, which is for an undisclosed amount, was awarded to the Southeast-based integrated marketing firm to provide strategic and creative services, media planning and buying, as well as tactical support.

"From a strong strategic approach to local activation tactics, Hauser Group brings its soup-to-nuts marketing skill set to EarthLink Municipal Networks," said Janet West, vice president of access sales and marketing for EarthLink Municipal Networks. "As the leading provider of municipal Wi-Fi networks, we are looking for the top shelf marketing support that the Hauser Group delivers."

Hauser Group will provide strategic thinking and apply breakthrough tactical approaches that include a media buy that literally uses the whole city as a communications canvas, to assist EarthLink in building awareness and driving subscriptions for its new services. Direct Partners will continue to handle EarthLink's direct marketing efforts.

"EarthLink has many exciting initiatives underway in their transformation from an ISP to a total communications provider," said Suzanne Glynn Blankenship, account director at Hauser Group. "We are thrilled to be in a position to help get them there with our work on the Municipal Wi-Fi business."

Hauser Group is a full-service, integrated advertising and marketing agency with offices in Atlanta and Savannah.