This is the type of creative communications that I think we need to be exploring as we reach out to people in the 21st Century with disaster preparedness messages.
Is it the slickest production since Ben-Hur (OK who is Ben-Hur?), no--but, it is on the mark when it comes to trying new and different ideas. It puts the tri-fold brochure in the closet where I think it will soon be relegated to.
If I was going to change one thing about the video it would probably be the sound/voice quality. My old infantry ears have trouble following the lyrics, just as they do with any hiphop tune.
