I value creativity and innovation in people and organizations. Many times the idea-killer phrase used is, “I don’t want to reinvent the wheel.”
We should be careful that in looking at new ideas perhaps they are not just coming up with a new term for “wheel” but a whole new concept of how to make it or utilize a wheel that has been around for a long time, but not employed in the way it is being proposed. I think it is a great way to think about adapting the wheel for other purposes.