Today, much of life is documented digitally. Thus, it is no surprise that people put a high value on their digital tools and data.
I thought this article was of interest: “2 in 3 People Say the Most Painful Thing They Could Lose Is Stored Digitally.”
A few highlights:
- Two in 3 people consider their phone or computer their most valuable digital asset, making digital assets most important to respondents.
- Forty-seven percent of respondents admit they have digital property that would be very painful to lose, but is not currently backed up.
- When asked which apps people would be frustrated to lose personal data from, Facebook was the first choice — by a lot.
- Forty-four percent of respondents said they would give up sex for a year to avoid losing all of their digital property.
- Seventeen percent of respondents have text messages from a past relationship they are saving and would be upset to lose.
