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GTY Technology, Growing Quickly, Rebrands as Euna Solutions

The new brand comes amid significant acquisitions, a launch into a new gov tech market, and private equity ownership. CEO Craig Ross details the changes and talks about what’s to come.

Tech Companies
The company’s products cover such areas as budgeting, grants, payments and procurement.

The last year has brought significant change and growth to GTY Technology, and now comes the latest transformation: The supplier of government technology now goes by the name Euna Solutions.

“Euna” carries a variety of meanings, among which is unity, and the new brand attaches to the company as it navigates new markets and operates under a relatively fresh ownership structure.

“The rebranding to Euna Solutions drives home our continued vision of building trust, transparency and ultimately, community,” CEO Craig Ross told Government Technology in an email interview. “We’re unifying best-of-breed, purpose-built solutions in the government technology industry to offer our customers modular technology, proven capability and exceptional customer service.”

The rebranding follows the software provider’s announcement early this year that it would enter the K-12 education market via a buyout of Ion Wave, which sells procurement and special education management technology.

And just more than a year ago, then GTY went private after being acquired by a private equity firm.

As Ross told it, the rebranding reflects how the public sector has changed over the past few years as well as the need to build more awareness of all the technology the company offers. Customers, meanwhile, are putting more priority on such areas as interoperability and modularity.

“We’ve noticed that our customers are asking more of us,” he said. “The challenge we were experiencing while operating as eight and counting separate business brands under the GTY Technology name was that our customer base didn’t realize we had a diverse set of solutions to support their needs — all of which complement the ERPs they use.”

GTY was founded in 2016 and has made significant acquisitions in recent years, including DemandStar, OpenCounter and Questica. The company said it gained 300 customers in 2022, bringing the total to more than 2,000. The rebranded company employs more than 500 people.
Thad Rueter writes about the business of government technology. He covered local and state governments for newspapers in the Chicago area and Florida, as well as e-commerce, digital payments and related topics for various publications. He lives in Wisconsin.