The Weather Channel Mobile signed on to be the exclusive beta customer of the MicroSite Builder tool which was released in mid-March. "The MicroSite Builder tool empowers our team to consult advertisers on developing a mobile website beyond a text page with a click-to-call link," said Louis Gump, vice president, mobile The Weather Channel Interactive. "We're helping brands develop a presence on mobile devices and driving traffic to these promotional sites through advertising on our mobile web site."
Laura Marriott, president of the Mobile Marketing Association, comments "the mobile marketing industry is growing at an incredible pace as reflected in our membership growth (over 600% since 2005). Our member companies have indicated that in order for leading advertisers to increase their interest in mobile web, they need access to enhanced mobile website destinations, without a significant investment."
Olivier Griot, managing director, mobile for Hachette Filipacchi adds "Mobile advertisers now have more sophisticated needs and want their ads to link to a rich microsite with a deeper level of interaction than a simple landing page can offer. We have worked with Crisp Wireless to create these mobile destinations for some of our advertisers, which included click to call, email and sms opt-ins. We were impressed with how quickly the sites were created and deployed and more important, our advertising clients were pleased with the results."
All sites created using the MicroSite Builder tool will benefit from Crisp Wireless proprietary technology platform, mLogic. mLogic offers robust device detection and site optimization, resulting in a positive consumer experience. Additionally, all sites built using MicroSite Builder report unique visitors, pageviews, time spent and opt-in data including emails and phone numbers.
Crisp Wireless powers mobile websites for major media companies, print and web publishers including USA Today, Hachette Filipacchi, Time Inc., Internet Broadcasting Systems and Bravo, all who either currently sell or plan to sell advertising on their mobile web sites.
"With the launch of the mLogic MicroSite Builder tool, Crisp Wireless is now fulfilling a critical need in the advertising value chain as it helps mobile publishers generate advertising revenue and enable companies easily create small-scale mobile sites without requiring any professional services or development resources," said Boris Fridman, CEO of Crisp Wireless.
