According to a recent news release, the merger aims to offer institutions a “streamlined, one-stop-shop approach” to reach their enrollment goals and combat recent enrollment declines — a key concern recently for many universities and colleges in the U.S. amid the proliferation of online learning and the emergence of tech boot camps.
“Our companies have been closely aligned in mission, vision and culture over the years as we’ve taken different approaches to solving some of the same challenges,” Full Measure CEO and founder Greg Davies said in a public statement. “This merger presented a timely, natural opportunity to better support our education partners, the students they serve, and our employees.”
The announcement noted that the two companies have both developed platforms that focus on data management and personalization, as well as digital content that can help reach and recruit Gen Z students, to streamline admissions. It said StudentBridge has so far used video-centric content to engage prospective students early in their college search, while Full Measure has targeted students later in the process through direct messaging and “influencer-style content.”
“What excites me about combining these companies is how highly complementary they are,” StudentBridge CEO and founder Jonathan Clues said in a public statement. “By joining forces, we’re helping colleges and universities attract more, amaze more, and achieve more.”
According to the news release, the two companies will merge under and retain the StudentBridge name. It said the StudentBridge headquarters will remain in Atlanta, Clues will remain CEO and Davies will join the company’s board.
“We’re now able to better help colleges and universities consistently create memorable moments at more key conversion points that then become increasingly personalized based on students’ unique interests, needs, and goals,” Davies said in a public statement.
This marks StudentBridge’s fourth acquisition in 10 years, according to Crunchbase, including the interactive video platform Realview TV in 2013, the student- engagement company Campus Bubble in 2016, and the teen-operated magazine TeenInk in 2020.
