Florida-Based Traffic Analytics Startup Raises $1.7M

Urban SDK occupies the relatively competitive space of transportation and transit data analytics. The startup, which has an eye toward expanding beyond the public sector, has pulled in $1.7 million from investors.

A screenshot of Urban SDK's traffic safety view
<a href="https://www.urbansdk.com/products/traffic-safety" target="_blank">Urban SDK</a>
Urban SDK, a company that offers traffic and transportation data software to state and local government, has raised $1.7 million in a seed funding round.

The startup, which is based in Florida and about three years old, creates data analytics tools to help local governments study things like traffic speed, vehicle count, transit ridership and crashes within a given area. But the investment, which was led by the Florida Opportunity Fund and matched by DeepWork Capital, comes at a time when the company is looking at expanding into other areas.

“We are focused on the 90,000 state and local government agencies across the United States that need the right tools to appropriately plan our cities and infrastructure of the future,” said Urban SDK CEO and Co-Founder Drew Messer in a press release. “We also have potential to go beyond serving state and local governments, and we have seen interest from real estate developers, logistics and insurance companies — all of which are areas we hope to serve in the future to create truly connected and safe cities.”

The market area Urban SDK serves is competitive — in recent years a bevy of startups have sold transportation and transit analytics tools to state and local governments, including Waycare, Remix and StreetLight Data. The company serves 12 government customers in Florida, including the Florida Department of Education and Palm Beach Transportation Planning Agency.

The company offers its customers breakouts on road vehicles as well as pedestrians, cyclists and trucks, plus speeds and origin-destination data. One component of the platform involves mapping historical crash information and applying predictive analytics to forecast where more crashes might happen in the future.

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Ben Miller is the associate editor of data and business for Government Technology. His reporting experience includes breaking news, business, community features and technical subjects. He holds a Bachelor’s degree in journalism from the Reynolds School of Journalism at the University of Nevada, Reno, and lives in Sacramento, Calif.
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