Granicus serves some 7,000 public agencies via tools designed around customer experience, constituent engagement, civic meetings, service delivery, permitting and licensing, digital agents and other areas.
In a statement, the company describes the new Granicus Destinations as “a dedicated business segment focused exclusively on supporting [digital marketing organizations] and place-based brands.”
Granicus says the new offering can help elected officials, businesses and other “community stakeholders” attract visitors via tourism and conventions.
The 25-year-old Simpleview sold its CRM, CMS and digital marketing services for some 1,000 global destinations.
The new offering can help bring more “data-driven decisions” and other benefits to this space, according to the statement. Destination can replace “disconnected tools” and improve reporting, while handling such tasks as demand generation and meeting and event sales.
Elected officials could use the new platform to “align tourism with community priorities” and attract businesses, according to the statement.
“By combining over 25 years of tourism and destinations expertise with Granicus’ unique history of building and supporting community experience and intelligence solutions at high-scale, Granicus Destinations is uniquely positioned to help DMO leaders manage an increasingly complex and connected landscape of stakeholder engagement,” said Mark Hynes, CEO of Granicus, in the statement.
Last October, in another acquisition, Granicus said it had bought Indigov in a deal that focuses on constituent management technology.
