Announced in a news release last week, Gravyty’s new higher education engagement platform integrates half a dozen of the company’s software tools for alumni engagement, digital fundraising, ambassador programs and video messaging.
Formerly known as Graduway, the company acquired and integrated a handful of other software developers since 2016, such as the cryptocurrency converter Peerpal, the higher ed mentoring software VineUp and the networking tool CampusTap, before rebranding as Gravyty in 2022. It serves higher ed and K-12 markets in the U.S., U.K., Canada and Israel.
“We’re thrilled to be able to provide a holistic platform that helps institutions solve for the challenges they face in advancement — from engaging with alumni at scale to executing a dynamic digital fundraising strategy to stewarding donors and building pipeline year-round,” said Josh Robertson, Gravyty’s vice president of product, in a public statement. “We’ve designed the platform to get smarter as insights grow. The data and analytics provided in the platform paired with the cyclical approach to engagement, fundraising and stewardship provides schools with a comprehensive advancement solution.”
The new tool joins a growing market of digital engagement platforms, from software companies such as StudentBridge and Ellucian, among others, designed to reach more alumni and prospective students as universities attempt to reverse declining revenues and enrollment.
