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Modern Campus Acquires Enrollment Software, Texting Service

The software company will integrate Signal Vine’s two-way text messaging and Augusoft’s enrollment management tool for continuing and corporate education into its suite of products for colleges and universities.

A recent pattern of mergers and acquisitions in the ballooning market for education software continues this month, with Modern Campus acquiring a two-way text messaging service for college students and an enrollment management platform for continuing and corporate education.

A news release Wednesday said Modern Campus’ acquisition of the enrollment management company Augusoft was aimed at expanding service for non-traditional students, such as for continuing education, workforce development and corporate training. As a result of the acquisition, Augusoft’s flagship product, Lumens — an e-commerce product that registers non-traditional students for college and university programs — will be combined with Modern Campus’ student management tool for continuing and corporate education, Destiny One, expanding the features and administrative abilities of both.

“With Augusoft alongside Destiny One, we’re furthering our mission to empower customers to engage modern learners for life,” said Brian Kibby, chief executive officer at Modern Campus, in a public statement. “And at the same time, we’re creating a wider range of choices for higher education institutions to deliver on their lifelong learning missions.”

According to an announcement from Modern Campus last week, the company’s recent acquisition of the student engagement company Signal Vine will see two-way text messaging incorporated into Modern Campus’ suite of software products, as well as sold separately, to a customer base of more than 1,700 colleges and universities across North America.

“Student engagement is the No. 1 predictor of learner success, full stop. Institutions that understand this and take steps to improve engagement at every stage of the student life cycle are leading the transformation of higher ed,” Kibby said last week in another public statement. “That’s what’s so exciting about Signal Vine — they make personalized, conversational messaging easier, and are as laser-focused on driving learner outcomes as we are. It’s a perfect fit for Modern Campus.”

Both acquisitions come as workforce development training and online learning are gaining popularity in higher ed institutions, while enrollment in traditional degree programs is declining in many places.

Augusoft and Signal Vine make five acquisitions by Modern Campus over the past 12 months, including the interactive virtual campus map provider nuCloud in March 2021, and three months later, both the curriculum management software company Digarc and the student engagement company Presence.