The Virginia-based company, founded in 2013, has spun off its marketing services division, Responder MAX.
One can trace the move back almost four years, when First Arriving announced another spin-off that involved separating marketing activities from other products and services.
First Arriving will continue to focus on what a statement calls “real-time information platforms, dashboards and digital signage for public safety and local government.”
Responder MAX, meanwhile, will sell marketing, recruitment, communications, website and creative services to public safety agencies.
First Arriving has worked with more than 1,300 EMS, law enforcement and other agencies, according to the statement. Its platform takes in 130 data sources and includes CAD, RMS, staffing, training and alert capabilities.
“Our customers are overwhelmed by data from dozens of disconnected systems,” said Dave Iannone, founder of First Arriving, in the statement. “First Arriving filters out the noise and surfaces what matters most by giving leaders and frontline personnel the clarity and confidence to stay informed, aligned and ready for whatever comes next.”
The spin-off of the marketing division comes as First Arriving maps out a future that includes new tools anchored around artificial intelligence, advanced analytics and a deeper mobile presence.
All of those plans reflect larger trends in public safety, an area that is helping to fuel ongoing robust growth in gov tech.
The new and “dedicated First Arriving brand identity” marks the company's sole focus on using real-time data and dashboards to improve public safety, according to the statement. The company anticipates “expanded integration partnerships” with similar operations.
